Marion Brown - Copy & Creative


Retainer & Mouthguard Club


Voice & Tone

Website Copy

Email Copy



For future copywriting, it helps to have some bumper guards in place. After all, no two writers are completely alike. The manual I crafted provided plenty of definition and direction to ensure the brand voice and tone remain consistent–no matter who continues to write for them.

“Life can be messy. Your retainers shouldn’t be.” Our copywriting task for this site was simple: Make the process of getting new retainers (and mouth guards)…feel like magic!

Consumer-facing Website Copy

Voice & Tone Deck

Retainer Club & Mouthguard Club