— PROJECT NAME
Retainer & Mouthguard Club
Voice & Tone
For future copywriting, it helps to have some bumper guards in place. After all, no two writers are completely alike. The manual I crafted provided plenty of definition and direction to ensure the brand voice and tone remain consistent–no matter who continues to write for them.
“Life can be messy. Your retainers shouldn’t be.” Our copywriting task for this site was simple: Make the process of getting new retainers (and mouth guards)…feel like magic!