— PROJECT NAME
Plum Organics Campaigns
Plum Organics is a baby food company that keeps it real about parenting. Their honest voice hits the stinky, messy truth that parenting is a tough job. In these campaigns and social content series, it was my job to take their new product launch, Baby Bowls, and incorporate their greater brand message into bite-sized pieces for all social channels. You’ll find my copy in both social captions as well as in videos.
Plum Organic’s voice is smart, witty and approachable. The balance between knowing-it-all and being humble was important in connecting to parents on their level, while also being a voice of authority and aid. Plum Organics is there for them, but they’re not there to tell one how to parent.