— PROJECT NAME

Medtronic Diabetes

— ROLE

Campaign Development

Social Media Copy

Social Strategy

Community Response

Video Scripts

Ad Copy

I came into this project as Medtronic Diabetes was releasing their innovative and life-changing MiniMed 670G System for people with Type I Diabetes. The campaign I was involved with was "Inspired By You".

I was heavily involved in this campaign from start to finish. Pulled in from the initial brainstorm session, we went with “Inspired By You” for its inviting sentiment and telling nature. From video creation to headline copy used for print, website, and social ads, I was very much the intricate voice of this campaign. Additionally, I ran social and helped with community management.