— PROJECT NAME

Maddie Style

— ROLE

Voice & Tone

Tagline

Social Media Copy

Social Scripts

You might know her from Sia’s hit ‘Chandelier’ where Maddie was dancing in a striking blonde wig and leotard. I know her from her fashion line for tweens and teens, Maddie Style.

I was heavily involved in the voice and tone and helped develop the tagline: “Wear What Moves You”.

I also crafted social copy, including everything from countdowns, content series, social copy, influencer programs and giveaways.