— PROJECT NAME
To educate and entertain our audience, a 70's inspired campaign was launched where a teenage boy met a cute girl, Molly, only to have a sip of her milkshake and have a school dance go horribly wrong. But never fear! A2 Milk was there to the rescue.
For this campaign, a major role I played was to translate the message of the educational aspect of the campaign into bite-sized social pieces.
Additionally, an experiential event was put for their soft launch into the LA Market. We had a bubbling 10 foot glass of milk!
The thought behind this idea: 1) disrupting the milk industry (think bursting bubbles) and
2) it would be fun and interactive for kids